What Will It Take to Survive?
In tough economic times, survival is a strategic objective for many companies in the package-printing industry.
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In the consumer products sector, there has been a great deal of activity on both sides of the value chain. Retailers have been making room on their shelves for more private label brands that can save cost-conscious consumers on products from toilet paper to lawn mowers. In my interviews of converters, many noted an increase in the amount of private-label packaging being produced. On the positive side, the trend in recent years for high-quality packaging for private-label products is helping offset the loss of brand name products from the production mix.
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- Companies:
- AWA
- Karstedt Associates
- People:
- Kevin Karstedt
E
Kevin Karstedt
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Digital4Packaging (D4P) is a forum to present ideas concerning the fast-charging application of a range of digital technologies that are transforming package printing. Kevin Karstedt, CEO of Karstedt Partners LLC, began his career in the “digital” world of packaging in the mid 1980s. His firm has worked with consumer product companies from the Fortune 1000 and 100 lists, package printers and converters from all market segments, and suppliers of products and services targeted at the packaging marketplace. The company has published a number of industry reports and is one of the foremost thought leaders regarding technology innovations for packaging and packaging graphics. More information about Kevin can be found at Karstedt Partners LLC
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