Rotolabel Creates Premium Packaging With Digital Press

PALO ALTO, Calif.—South African converter Rotolabel is using its HP Indigo press ws4500 to deliver high-quality print across a range of products for the local retail brand Woolworths of Cape Town.

When Woolworths, which is a major retail brand in the Republic of South Africa, launched a range of cooking oils, dessert sauces, syrups and glazes as part of a premium product line called “Cooks’ Essentials,” Rotolabel was immediately approached to produce the labels. Cape Town-based Rotolabel is one of South Africa’s leading producers of self-adhesive labels and a long-time supplier to Woolworths.

“Our company specializes in high-quality label printing and has a reputation for providing a dedicated, reliable service to its customers,” said Grant Watson, sales director, Rotolabel. “To provide this high-end service, we have a number of letterpress machines and an HP Indigo press ws4500 at our disposal.

“We purchased the HP Indigo press about four years ago, and Woolworths was just one of the food and wine retailers that were attracted to our new print capabilities. The increased quality of our digitally printed labels won us many new customers requiring packaging for premium products, and our HP Indigo press continues to enhance our offering as a supplier of high-quality print services.”

According to Steve Andrews, packaging, design and planning manager, Woolworths, Rotolabel’s reputation and digital capabilities made the company a natural choice.

“We needed a trustworthy print service provider that would be able to take the concept for the new product labels from final artwork stage to the finished product,” said Andrews. “Having worked with Rotolabel before, we knew that they would be ideally suited for this job and having HP Indigo print capabilities made the decision to place the work with them even easier.”

Maintaining consistent, high quality

The “Cooks’ Essentials” product range is aimed at experienced cooks and cooking enthusiasts. The packaging design and finished quality of the product needed to attract this semi-professional market with a high-end look and feel.