Rotolabel Creates Premium Packaging With Digital Press
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PALO ALTO, Calif.—South African converter Rotolabel is using its HP Indigo press ws4500 to deliver high-quality print across a range of products for the local retail brand Woolworths of Cape Town.
When Woolworths, which is a major retail brand in the Republic of South Africa, launched a range of cooking oils, dessert sauces, syrups and glazes as part of a premium product line called “Cooks’ Essentials,” Rotolabel was immediately approached to produce the labels. Cape Town-based Rotolabel is one of South Africa’s leading producers of self-adhesive labels and a long-time supplier to Woolworths.
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