Rotolabel Creates Premium Packaging With Digital Press
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Maintaining consistent, high quality
The “Cooks’ Essentials” product range is aimed at experienced cooks and cooking enthusiasts. The packaging design and finished quality of the product needed to attract this semi-professional market with a high-end look and feel.
“To achieve this premium look, one of the features of the new label design was a metallic effect at the bottom of all the labels. Critical to the appearance of the label and ultimately, the success of the new range, this effect needed to be fresh, clean, balanced and bright,” explained Andrews. “Rotolabel conducted numerous tests to ensure the required result was achieved.”
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