Rotolabel Creates Premium Packaging With Digital Press
Launching a successful product range
The “Cooks’ Essentials” product range proved to be a great success following its 2008 launch. “Woolworths found that the range was extremely popular with its customers and I believe the packaging design played an important role in the products’ success,” said a second Woolworths grocery product developer, Catherine Bothner. “The design clearly pulled the range of diverse products together and created a clear sub brand on the shelves. The quality of the packaging and the overall appearance of the new products made them stand out as a high-end range and attracted the target audience instantly. Two years since the product line launch Rotolabel still produces the labels for the “Cooks’ Essentials” product line using HP Indigo technology.”