Rotolabel Creates Premium Packaging With Digital Press
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Cost-effective short runs and fast turnaround
The HP Indigo press ws4500 is able deliver fast turnarounds on print runs as few as one to 50,000 labels, which helps Rotolabel’s customers to get their products to market quickly.
“The cost-effective, short-run capability of the HP Indigo ws4500 means that we can print what our customers want, when they want it, and also, we can provide them with proofs that will be identical to the real job and conduct trials prior to production—such as the trials we did for Woolworths,” said Rotolabel's Watson. “This added-value has helped Rotolabel stay ahead of the competition with unrivalled customer service.”
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