How Printed Electronics is Changing Consumer Goods

by Dr Peter Harrop, Chairman, IDTechEx
Electronic circuits that are wholly or substantially printed are a commercial success today.

Companies such as T-ink, E Ink, Toppan Forms, Soligie, GSI, Electroluminate, Schreiner, Delphi, Avery Dennison, and Power Paper are selling printed electronic products to many famous brands such as Timberland, Caterpillar, Sears Craftsman, Hallmark, Toys R Us, John Dickinson, Kent, McDonald’s, Estee Lauder, Ford, Toyota, GM, Playtex, Coca-Cola, Pepsi Cola, Duracell, NTT DoCoMo, and Sony. Brand enhancement is a popular theme, from the tester on a battery to the animated display on a recent edition of Esquire magazine and the heated outdoor apparel of many famous brands.