Design Innovation September 2010

Printpack's Shrink Sleeve Takes ZUN to the Moon

ATLANTA—ZUN® (rhymes with moon) is a brain-boosting energy drink packaged in a patent-protected rocket-shaped bottle decorated with a shrink sleeve label printed by Printpack. ZUN is owned by Fuzzee Bee Beverage Co.

The five-color label, printed flexographic, is as distinctive as the rocket-shaped bottle that it covers. The all black background makes a strong visual impact leading customers to associate the bottle with the brand. The label is printed on Pure Affinia™ PETG, which enables the label to shrink to the curves on this unique bottle which tapers more than 75 percent at the top.