Design Innovation September 2010
Printpack's Shrink Sleeve Takes ZUN to the Moon
ATLANTA—ZUN® (rhymes with moon) is a brain-boosting energy drink packaged in a patent-protected rocket-shaped bottle decorated with a shrink sleeve label printed by Printpack. ZUN is owned by Fuzzee Bee Beverage Co.
The five-color label, printed flexographic, is as distinctive as the rocket-shaped bottle that it covers. The all black background makes a strong visual impact leading customers to associate the bottle with the brand. The label is printed on Pure Affinia™ PETG, which enables the label to shrink to the curves on this unique bottle which tapers more than 75 percent at the top.
"The curvature of the bottle created labeling problems that only a shrink sleeve could solve," says Brian Stearns, founder and CEO of Fuzzee Bee Beverage. "In addition, I had tight deadlines to meet due to selling out the product faster than expected. Printpack was able to exceed our expectations." The packaging has played a part in expanding the ZUN customer base. Stearns says to look for a new ZUN Lite in stores soon.
Shrink and roll fed labels, tamper evident bands, and heat shrinkable sleeves for multipacks are printed by Printpack in up to ten colors using flexographic and rotogravure printing on a variety of shrink films and laminations.
Patch Handle and Top Slider Facilitate Packaging Handling
Jackson, Mo.—FlexZiBox®, from NORDENIA is flexible and robust at the same time, easy to carry, and well-suited for volumes up to 55 pounds. The NORDENIA plant, located here, has refined the high-grade, reclosable side gusset bag for the American market. With a robust patch handle and top slider, the packaging combines simple handling with convenient reclosability. The FlexZiBox is well-suited to pet care or lawn and garden products, as well as the agrichemical industry. The patented patch handle is particularly tearproof and resilient due to a combination of materials. The handle also enables the consumer to pour the contents of the packaged product more precisely and lowers the risk of the contents being spilled accidentally.