Design Innovation September 2010
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The new look, created by New York-based design agency Stag & Hare, features the original tilt of the green and orange logo, but now with the pair of double L's strolling off the edge of the label or can. Bubbles of citrus flavor and stylized fruit images float in the signature yellow background behind the Mello Yello logo. The soft drink will be rolling out with the new packaging in 2-liter bottles, Fridge Packs, and 20-ounce PET bottles in all markets, with 16-ounce PET bottles and 20-can packs available in select locations.
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- Companies:
- Schawk, Inc.
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