Catapult Print’s Brand Refresh Marks Strategic Milestone

Catapult Print's facility. | Credit: Catapult

Catapult Print, the family-owned label printing business that set out to transform the world of print six years ago, has refreshed its brand to reflect the company’s evolution since start-up and the priorities of customers in today’s challenging market.

Based around the principle that Catapult make every moment matter for their customers, the brand refresh aims to articulate the company’s aim to be the most agile, responsive, forward thinking and customer-focused label printing business in the USA. Feedback from Catapult’s customers has been integral to shaping the new brand, with their need for a print partner that can swiftly adapt and set new standards for responsiveness, speed and reliability informing the brand’s evolution from a fearless disruptor to a confident trailblazer.

Founded by Mark Cook, a packaging professional with more than 30 years’ experience, alongside his sons Lewis and Ashley Cook, Catapult has experienced rapid growth since the company was established in Florida six years ago. Investment in machinery, systems, people and technology has helped the company redefine what’s possible in the world of print since then, with a scalable model that has enabled Catapult to continuing delivering exceptionally short lead times and real-time agility as they have grown.

“Our business has matured over the past six years,’ explains Mark, ‘and we wanted to evolve our brand to reflect that, and also to articulate how we understand our customers’ challenges and are building our business around their needs.

“We are no longer a challenger brand, we’re a leader in our sector. No other label printing business can offer the speed, agility and cost benefits we can deliver, and those points of difference have never been more important.

“The time is right to evolve our brand positioning to express that grown-up, experienced, innovative leadership and articulate it with the language we use, our typography and our design style. We’re still investing in our capabilities, thinking differently, and responding quickly to our customers’ needs, but our tone has changed from ‘look what we can do’ to ‘what can we do for you?’”

The brand evolution at Catapult builds on a culture of continuous improvement and a day one philosophy that has shaped the company from the outset. Over the past year, Catapult has not only invested in new machinery to enhance capacity and ensure consistent service levels as the company has scaled, it has also introduced real-time data tracking with secure customer dashboards for its Crystal management system, and the Crystal+ app, which enables customers to manage inventory and place orders using their cell phone. The recent appointment of former Ravenwood engineer, Darren Wardman, as Technical Operations Engineer, also demonstrates the company’s make every moment matter brand ethos, providing the in-house expertise to optimize Catapult’s own equipment as well as offering a field engineer service to customers so that they can make every moment matter too.

“Making life easier for our customers is the essence of how we have grown and why we are continuing to grow,” Mark adds. “The market is changing – companies aren’t looking for suppliers, they’re looking for partners who will adapt to their needs and deliver consistently high-quality results, at the right price, precisely when they need them.

“Our strategic evolution has sharpened our focus on continuing to be exactly that partner – one they can turn to when every moment matters – and now our brand mirrors that too.”

Source: Catapult Print

The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Packaging Impressions.