Avery Dennison Launches New Microsite
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“Great product packaging promotes sales, makes consumers aware of improvements, and supports the product brand,” Maley says. “Packaging can make the difference between the success and failure of a product and the label is part of the packaging. Not only is the look and feel of the package essential for great shelf appeal, so is the quality of the label. And that is what pressure-sensitive labeling can deliver.”
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