Avery Dennison Launches New Microsite
MENTOR, Ohio—The Roll Materials division of Avery Dennison Corporation has launched www.enhanceyourbrand.com, a new microsite, to educate end users on the advantages of pressure-sensitive labeling.
The new microsite demonstrates to visitors the visual impact and operational efficiencies of pressure-sensitive labels. It targets packaging designers, brand managers, and packaging engineers with consumer packaged goods (CPG) companies serving the food, beverage/beer, wine, home, and personal care segments.
“Fasson pressure-sensitive labeling technology from Avery Dennison offers CPG companies a more impactful way to present their brands to the market,” says Jon Maley, vice president marketing for Avery Dennison. “As an innovative alternative to traditional labeling technologies, pressure-sensitive labeling boasts an array of benefits such as versatility, improved shelf-appeal, functionality, better end-use performance, capital and operational efficiencies, and simplified operations. Enhanceyourbrand.com is a definitive source for pressure-sensitive dialogue and information about these benefits.”
The new microsite offers:
• A comparison between pressure-sensitive labels and other labeling
technologies, such as shrink and glue-applied;
• Technical information about Avery Dennison pressure-sensitive technology;
• Information about the diversity of Avery Dennison’s innovative
self-adhesive solutions for consumer products;
• Case studies showcasing the shelf-impact and sales-lift aspects of
pressure-sensitive labels; and
• Myths, preconceptions, and the facts about pressure-sensitive labeling.
“Great product packaging promotes sales, makes consumers aware of improvements, and supports the product brand,” Maley says. “Packaging can make the difference between the success and failure of a product and the label is part of the packaging. Not only is the look and feel of the package essential for great shelf appeal, so is the quality of the label. And that is what pressure-sensitive labeling can deliver.”