Anthem Surveys What Women Want From Health and Wellness
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The big takeaway for marketers? Avoid marketing to these women based narrowly on external expectations. Marketers can create more powerful connections with women if they approach them from a world of motivation, rather than external “shoulds” and societal standards. Marketers are encouraged to dig deeper beyond base level definitions and understandings to really decipher nuances and to identify opportunities when messaging might switch from being motivational and aspirational to slipping back into an expectation.
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- Companies:
- Schawk, Inc.
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