Anthem Surveys What Women Want From Health and Wellness
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The study examined what women really want from health and wellness and what makes them motivated to achieve it, getting beyond what she feels she should do, to understanding what she wants to do around health and wellness. Beyond identifying motivations across three generations of women, Anthem’s study found that women are open to—and are in fact seeking—brands to motivate them to be healthy and well so they can reach their goals at any life stage.
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