Anthem Surveys What Women Want From Health and Wellness
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“Health and wellness is clearly of importance to women of all generations and more important to younger generations than we anticipated,” noted Oneto. “While our research demonstrated that there were similarities across these generations with regard to health and wellness definitions, motivations, and expectations, we also identified differences across them—for overall health and wellness and at a category level, generally driven by life stage. One thing held true, despite degrees of interest and differences given the generation—many aspects of health and wellness are intertwined, especially physical and emotional health benefits.”
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