Anthem Surveys What Women Want From Health and Wellness
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Oneto concluded: “Marketers have one of two choices when speaking with these women. One option is to speak to each age group and its distinct motivations. Another option is to identify a common motivation or need state that crosses generational lines and can appeal to all women. We found evidence of brands doing each well and succeeding.”
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- Companies:
- Schawk, Inc.
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