Package of the Week

In today's episode of Package of the Week!, we take a close-up look at how an iconic brand successfully redesigned its highly-recognizable packaging. In an effort to reach a younger demographic, Morton Salt shifted its packaging to a clear plastic canister, adorned with a shrink sleeve. The graphics and typography were updated to a more contemporary style, but perhaps most exciting of all, select packages include an augmented reality experience enhancing the connection between the consumer and brand. Check out our sister publication BRAND United for more on this packaging redesign. And be sure to contact Cory Francer at if you've seen a package we should feature on POW!

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