This episode of POW! Package of the Week spotlights how an offset-printed label for Dragon's Milk Bourbon-Barrel-Aged Stout builds a fantastic, premium brand presence. Inland Packaging, a member of TLMI and PRINTING United Alliance, showcased what makes a Best-in-Class winner by reproducing uniformly dark solids, holding small knockouts with tight trapping and screening, applying a matte coating to prevent glare from retail lighting from impacting text legibility, and ensuring the character-adding die-cut looked great both before and after application.

Bonus Learning Opportunity

The strong brand presence of this offset-printed label comes from measured control. The type that delivers dense, even solids, crisp small reverses, stable registrations, and beautifully coated surfaces. If you're looking to strengthen your team's offset printing skills, consider getting them certified using PRINTING United Alliance's iLEARNING+ platform. The online training platform offers multiple structured, self-paced training programs, such as Color Management Professional: Offset Certification. Check out the details at ilearningplus.org