This week's episode of POW! demonstrates an exceptionally impressive example of flexographic printing in the wine label segment. This label, produced by Anaheim, Calif.-based Labeltronix, earned a variety of accolades in the 2019 Packaging Impressions Excellence Awards, including second place in Best of Show, and first place in both the Labels: Flexo (Process) and Wine and Beer Labels: Flexo (Process) categories. While several aspects of the label make it exceptionally appealing on shelf, according to Louie Mendoza, Labeltronix's production manager, the depicted woman's vibrant red hair spanning the entire length of the label make it truly stand out. Be sure to click here to check out the full list of winning entries from this year's Excellence Awards.
Package of the WeekDigitally Printed Package for Personal Care Brand Is a Fast Talker on Shelves