Labeltronix Earns Second Place in 2019 Packaging Impressions Excellence Awards Best of Show
Several aspects stand out on the Annadoll Red Wine label, produced by Anaheim, Calif.-based Labeltronix for Katya Vineyards, a Florida-based wine producer. However, according to Louie Mendoza, production manager for Labeltronix, it’s the depicted woman’s vibrant red hair that makes the label special.
“We really wanted to bring out [her] hair, it’s really kind of like a fiery red,” Mendoza says. “That’s where we knew we were going to showcase our capabilities. Any label that we pick, we’re going for the gold. We’re going to show what we can do, and let our quality go out there and speak for itself.”
The label received second place in Best of Show in the 2019 Packaging Impressions Excellence Awards. The label also received first place in both the Labels: Flexo (Process) and Wine and Beer Labels: Flexo (Process) categories.
The process of choosing a label for competition can be incredibly selective, and Mendoza and his team sift through hundreds of candidates before selecting the most viable option. The decision to enter the Annadoll label went beyond quality and design, Mendoza explains, and highlights the company’s print enhancement capabilities.
“[This award] just goes to show and prove that we’re doing a lot of great things,” he says. “We’re humbled to receive the award, but at the same time, we feel very confident that we’re able to do this.”
In order to ensure that their selections showcase their best work, Mendoza and his team work to manage all steps of the production process. Checking for proper impression and good coverage, Mendoza explains, allows them to meet all the attributes of an eye-catching label.
The label was printed on an eight-color, 13˝ Nilpeter FA-3 flexographic press, which features servo motors and automatic registration. Mendoza explains how nailing the details was the most important aspect of this label, as he knew the judges would focus most of their attention on them.
“The judges, what they’re looking for, or the way that they view these labels, it’s not only with the naked eye,” Mendoza says. “They’re viewing these pieces with magnifying glasses, and they’re looking at the really fine details, at the actual dot, the size and structure. And, in this label, you can see it on her face, in those flesh tones, and on the lace.”
Winning this award means a lot to Labeltronix, Mendoza says. The company has been producing award-winning labels since 2007, and while the recognition is humbling, it has become increasingly more confident in what it can produce.
“We persistently strive for excellence in the work we do, and we are extremely pleased and honored with the results on this label,” Mendoza says. “We are humbled to know that qualified judges in our industry view our quality the same way.”