Package of the Week

Golf season is in full swing! With 2019's first major tournament teeing off this week, today's episode of POW! features an eye-catching example of golf ball packaging from Callaway. The metallic finish on the exterior of the box stands out on shelf and provides a premium overall appearance. The creative use of a hexagonal diecut to reveal the ball inside adds another strong visual element to the packaging while allowing the consumer to see exactly what's in store when they open the box. Has a unique package or label stopped you in your tracks lately? If so, be sure to send your POW! ideas to Sara Dunn at

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