Spirits brands with celebrity backing have become an increasing trend in the marketplace, but few can claim the printing industry recognition that has been achieved by Próspero Tequila, a brand that has burst on the scene with the support of pop star Rita Ora. In the 2020 Packaging Impressions Excellence Awards, the label for the brand's Añejo expression earned third place overall in Best of Show, and first place recognition in the Wine, Beer, and Spirits Labels: Flexo (Process) category. The label was produced by McDowell Label on a Gallus press and features a spectacular pop of color in precise registration. Be sure to tune in next week for more from the 34th annual Excellence Awards.
Package of the WeekSynergistic Use of Hand-Crafted Art, Digital Technologies Creates Distinctive Wine Label