Martin Wilson

Shrink sleeve label printing requires a lot of work, but the rewards can make it all worth while. SHRINK SLEEVE LABELING has taken aim at the product decoration market in a big way. It's not doing this with a single-shot sniper's rifle, either. It's blasting away at market opportunities and market share with both barrels. Shrink labels represent a high-growth segment in product decoration, and those package printers with the technical savvy to make it work are reaping the benefits of its market appeal. Technical savvy is the key, because a shrink label is a moving target—it starts out in one shape and

A singular focus on sleeve labels, from design through application, is at the heart of SleeveCo's success as a flexible packaging converter. SHRINKING IS GOOD for SleeveCo—that's what they do best. Since the company's inception in 1988, this Dawsonville, Ga.-based flexible packaging converter has been completely dedicated to sleeve labels, both shrink and stretch. This singular focus on sleeve labels is what makes the company distinctive, says Martin Wilson, vice president of sales and marketing. He also says it's the reason why SleeveCo has been able to work with some of the world's largest and most innovative consumer goods companies on many

More Blogs