Lisa Cross outlines why the boundaries between printing and packaging are disappearing, and how providers can adapt operations, technology, and market strategy.
Lisa Cross
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, Â business strategy, sales, marketing and legislation.
Kalie VanDewater is associate content and online editor at NAPCO Media.
Lisa Cross, principal analyst of Alliance Insights, shares some key takeaways and lessons about AI from recent research.
At its core, “convergence” refers to the merging of formerly distinct print segments — commercial, packaging, apparel, wide format, and beyond — as technology, market demand, and customer expectations reshape the industry landscape.
The printing industry has continued to grow over the past year, albeit significantly slower than last year. Despite this, confidence within the industry has begun to increase. Andrew Paparozzi and Lisa Cross shared the trends and challenges facing print providers this year.
Lisa Cross, principal analyst with NAPCO Research, discusses the educational session, "The Folding Carton Opportunity," which will be presented during the upcoming PRINTING United Expo in Atlanta, October 18-20.
The material and labor shortages that marked 2021 aren’t going away anytime soon. The news isn't all bad, though. Here is an exploration of what 2022 will unleash for the package printing market and how PSPs can stay competitive.
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