My Color of The Year Round-Up
January 2, 2024 at 8:52 am

An exploration of color trends including the impact of a collective yearning for colors inspired by nature, calmness, travel, and nosta

How to Leverage Consumer Opinions in Packaging Design
August 31, 2021 at 11:11 am

When it comes to teaching package design, one thing there is no shortage of is opinions. But when you get to the marketplace, how much are opinions worth? At the end of the day, it's the consumer's opinion that counts. How is the student supposed to get exposure to that kind of knowledge?

How to Refresh an Old Brand with New Packaging
August 6, 2010

When Nestlé Dreyers evaluated one of its venerable brands, Häagen-Dazs, it decided that it needed to make it more relevant for today’s younger consumer without damaging its high-quality, premium brand image.