Interactive Print - Near Field Communications
As appealing as a craft beer delivery service may sound to micro-brew fans, smart labeling is poised to make the experience more interactive. Constantia Flexibles and Thin Film Electronics have announced they will be producing smart labels for Hopsy, a San Francisco-based beer delivery service.
Will there be a time when traditional labels are out and interactive screens are in? Scientists at the University of Sheffield and tech company Novalia have collaborated on technology that could make packaging much more interactive in the near future.
Thinfilm and Constantia Flexibles have partnered to provide pressure-sensitive labels using Thinfilm’s NFC OpenSense technology to leading brands within the beverages industries.
Companies are adding RFID and NFC tags to packaging to offer an interactive experience and connect with consumers on a deeper level.
Lest you think that RFID is limited to hang tags on clothing, think again.
Printed Electronics is on the verge of becoming a relevant technology for several of our market segments. Organic LEDs, flexible displays, RFID tags, printed discrete devices, as well as printed photovoltaic devices, are making an impact in consumer, commercial and specialty electronics markets.
Finnish apparel company NP Collection has won the Golden Tag Award 2009 for effective logistics and profitable trade using RFID. UPM Raflatac is the winner of the Minitag Award for the same project.
Initial products based on organic electronics—thin, light-weight, flexible, and inexpensive to produce—are already on the market.
UPM Raflatac, Seeonic™ and Alliance, a RockTenn company, announced the deployment of a new generation of Alliance’s MAXRPM™, an inventory management system for retail promotional items that uses RFID technology to provide retailers and manufacturers with real-time business insights of retail promotion performance at the item level.
IDTechEx announced a new report “RFID Forecasts, Players & Opportunities 2009-2019”, which addresses the global RFID situation. Areas of growth, undersupply and oversupply, and trends are given based on extensive new primary research.