Interactive Print - Near Field Communications

Schreiner ProTech now offers an RFID label series that can stand up to harsh manufacturing and operation environments.

AWT Labels & Packaging acquired American Label Technologies, a provider of RFID and label solutions for multiple markets.

The Fedrigoni Group entered an agreement to acquire a majority stake in BoingTech, a manufacturer of RFID inlays and tags.

Adam Peek, senior vice president of sales at Meyers, discusses the upcoming panel discussion, "Printing’s Role in Increased Product Functionality," taking place at the 2023 PRINTING United Expo, and other reasons why it's important for packaging and printing "nerds" to attend the event. 

Adam Peek, senior vice president of sales at Meyers, discussed the company's current moves in RFID production for product labels, and describes the market conditions that indicate RFID will be widely used moving forward.

At first, Decathlon used RFID technology on one of its own brands to track delivery to the company’s distribution centers and stores worldwide. Soon, the RFID-based tags and labels were implemented on almost every product offered by Decathlon globally.

Avery Dennison is adding six new facestocks to its Wine & Spirits portfolio. The facestocks are manufactured from sustainable materials, including cotton-based materials and materials produced with organic and recycled content. The company is also planning to share more about its NFC technology for additional consumer engagement with wine labels.

The new NFC, RFID, and LED “direct to packaging” applications with digitally printed electronic innovations earned MGI an Oscar Award.

From consumer engagement to product security, brands, consumers, retailers, and converters can all benefit from smart packaging.

Image recognition, near field communication and many other technologies are making packaging a more interactive experience, engaging consumers in new ways. As smart packaging continues to catch on with brands, printers and converters should be prepared to be able to offer these technologies.