Interactive Print - Near Field Communications

What Packaging 'Nerds' Can Gain From Attending PRINTING United Expo
August 28, 2023 at 8:08 am

Adam Peek, senior vice president of sales at Meyers, discusses the upcoming panel discussion, "Printing’s Role in Increased Product Functionality," taking place at the 2023 PRINTING United Expo, and other reasons why it's important for packaging and printing "nerds" to attend the event. 

Why Meyers Is Keen on RFID
August 23, 2023 at 4:32 pm

Adam Peek, senior vice president of sales at Meyers, discussed the company's current moves in RFID production for product labels, and describes the market conditions that indicate RFID will be widely used moving forward.

Avery Dennison Launches New Sustainable Wine Label Materials
January 30, 2020 at 9:58 am

Avery Dennison is adding six new facestocks to its Wine & Spirits portfolio. The facestocks are manufactured from sustainable materials, including cotton-based materials and materials produced with organic and recycled content. The company is also planning to share more about its NFC technology for additional consumer engagement with wine labels.

Packaging's Increasing Intelligence
December 4, 2019 at 10:45 am

From consumer engagement to product security, brands, consumers, retailers, and converters can all benefit from smart packaging.

Smart Packaging Has Arrived — Are You Ready?
August 14, 2018 at 9:27 am

Image recognition, near field communication and many other technologies are making packaging a more interactive experience, engaging consumers in new ways. As smart packaging continues to catch on with brands, printers and converters should be prepared to be able to offer these technologies.

Tequila Label Uses NFC to Promote "Soccer Moments"
June 26, 2018 at 10:14 am

Just in time for a soccer-filled summer, El Jimador tequila will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts for its "Soccer Moments" campaign. The campaign will include NFC tags in custom bottle neckers and branded coasters.

Iovate to Implement Thinfilm NFC Technology for Interactive Supplement Packaging
March 6, 2018 at 9:19 am

Iovate Health Sciences International is set to implement NFC technology from Thinfilm into a selection of its health supplement brands. The NFC tags will provide consumers with content including recipes, product reordering information and video content featuring star football player Rob Gronkowski.

The Results Are In: NFC Packaging Boosts Sales for Barbadillo
September 26, 2017 at 10:08 am

Earlier this summer, NFC tag manufacturer Thinfilm and leading Spanish wine maker Barbadillo, collaborated to incorporate NFC technology into 126,000 wine bottles. The results are now in and demonstrate that the smart packaging initiative led to an increase in sales for Barbadillo.