Interactive Print - Near Field Communications

Avery Dennison Launches New Sustainable Wine Label Materials
January 30, 2020 at 9:58 am

Avery Dennison is adding six new facestocks to its Wine & Spirits portfolio. The facestocks are manufactured from sustainable materials, including cotton-based materials and materials produced with organic and recycled content. The company is also planning to share more about its NFC technology for additional consumer engagement with wine labels.

Packaging's Increasing Intelligence
December 4, 2019 at 10:45 am

From consumer engagement to product security, brands, consumers, retailers, and converters can all benefit from smart packaging.

Smart Packaging Has Arrived — Are You Ready?
August 14, 2018 at 9:27 am

Image recognition, near field communication and many other technologies are making packaging a more interactive experience, engaging consumers in new ways. As smart packaging continues to catch on with brands, printers and converters should be prepared to be able to offer these technologies.

Tequila Label Uses NFC to Promote "Soccer Moments"
June 26, 2018 at 10:14 am

Just in time for a soccer-filled summer, El Jimador tequila will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts for its "Soccer Moments" campaign. The campaign will include NFC tags in custom bottle neckers and branded coasters.

Iovate to Implement Thinfilm NFC Technology for Interactive Supplement Packaging
March 6, 2018 at 9:19 am

Iovate Health Sciences International is set to implement NFC technology from Thinfilm into a selection of its health supplement brands. The NFC tags will provide consumers with content including recipes, product reordering information and video content featuring star football player Rob Gronkowski.

The Results Are In: NFC Packaging Boosts Sales for Barbadillo
September 26, 2017 at 10:08 am

Earlier this summer, NFC tag manufacturer Thinfilm and leading Spanish wine maker Barbadillo, collaborated to incorporate NFC technology into 126,000 wine bottles. The results are now in and demonstrate that the smart packaging initiative led to an increase in sales for Barbadillo.

What Led to the Largest-Ever NFC Deployment in Wine and Spirits?
August 8, 2017 at 9:24 am

Launching the largest ever deployment of near field communication (NFC) tags in the wine and spirits industry is a big step forward for smart packaging. We spoke with representatives from NFC tag manufacturer Thinfilm, and Barbadillo, one of Spain's leading wine producers, about this latest initiative.

Thinfilm and Barbadillo Partner on Major NFC Packaging Initiative
August 1, 2017 at 8:43 am

One of the largest deployments of NFC technology in the wine and spirits industry has hit the shelves through a partnership between Thinfilm and Barbadillo, a leading Spanish winemaker. 126,000 wine bottles are part of the initiative, which provides extended content to consumers via packaging.