Interactive Print - Near Field Communications

What Led to the Largest-Ever NFC Deployment in Wine and Spirits?
August 8, 2017 at 9:24 am

Launching the largest ever deployment of near field communication (NFC) tags in the wine and spirits industry is a big step forward for smart packaging. We spoke with representatives from NFC tag manufacturer Thinfilm, and Barbadillo, one of Spain's leading wine producers, about this latest initiative.

Thinfilm and Barbadillo Partner on Major NFC Packaging Initiative
August 1, 2017 at 8:43 am

One of the largest deployments of NFC technology in the wine and spirits industry has hit the shelves through a partnership between Thinfilm and Barbadillo, a leading Spanish winemaker. 126,000 wine bottles are part of the initiative, which provides extended content to consumers via packaging.

New Thinfilm Facility to Boost NFC Tag Production To the Billions
June 6, 2017 at 9:49 am

Next week, Thinfilm will host a grand opening for its new San Jose, Calif. facility. The new location will be home to a roll-to-roll manufacturing line, which will allow Thinfilm to increase its annual NFC chip production capacity into the billions.

Jameson Launches Connected Label For St. Patrick's Day
February 14, 2017 at 10:10 am

Every St. Patrick’s Day, a limited edition label adorns one of the most recognizable Irish spirits – Jameson Irish Whiskey. But, according to Jameson’s website, this year’s St. Patrick’s Day label features an added twist in the form of NFC connectivity.

Why WestRock's Connected Packaging Solutions Are a Big Deal
January 16, 2017 at 12:10 pm

As brands are continually striving to increase their interaction with consumers, smart packaging seems poised to be a vehicle for making that happen. WestRock's Connected Packaging Solutions may be the catalyst in taking this technology from a niche to the mainstream.

WestRock, EVRYTHNG and Digimarc to Launch Connected Packaging Solution at NRF 17
January 12, 2017 at 6:31 pm

WestRock has unveiled a connected packaging solution for smart products that combines Digimarc's enabled barcode technology, with EVRYTHNG’s IoT Smart Products Platform to bring embedded, real time, connected digital intelligence to billions of WestRock packages, in-store signs and displays produced annually.

Printing and Consumer Electronics Collide at CES
December 23, 2016 at 11:26 am

For those outside the industry, printing and packaging may not immediately come to mind as the most high-tech field. But, attendees of CES, the upcoming consumer electronics mega-event in Las Vegas will get a first hand glimpse of the power of printed electronics and smart packaging.

Olive Oil Brands Turn to NFC to Authenticate Products
December 6, 2016 at 9:04 am

Not all olive oil is created equal, and as those well-versed in extra virgin olive oil know, there’s no substitute for the real deal. Thin Film Electronics has announced it is working with four Italian olive oil brands and the mobile app iOlive to incorporate NFC technology into the olive oil packaging.

NFC Is Growing at the Cash Register, Will It do the Same on Shelf?
November 29, 2016 at 9:07 am

According to a report from Research and Markets, the near-field communication market is expected to grow to more than $47 billion by 2024. While much of the growth is due the rise of mobile payment applications, interactive packaging can provide opportunities for NFC as well.

Malibu Rum Makes Smart Packaging a Reality
August 30, 2016 at 10:34 am

As part of its #Becausesummer campaign, Malibu Rum will distribute 40,000 bottles featuring smart packaging capabilities to Tesco stores. The NFC packaging allows consumers to interact with the packaging and is the largest implementation of NFC in an alcoholic beverage product.