Finishing - Digital Enhancement

While the handling of a physical product is already a proven method of establishing a strong connection, adding print embellishments can take that connection to a new level. By enhancing a printed product, a fuller sensory experience can be achieved, leading to a deeper impression on the consumer.

Tactile enhancements, eye-catching embellishments, and natural finishes are just some of the ways brands are bringing luxury to their packaging.

After making a big splash at drupa 2016, Highcon is poised to expand its footprint in both the corrugated and folding carton segments. Shlomo Nimrodi, Highcon CEO, spoke with Packaging Impressions about the company's plans for drupa 2020.

First unveiled at PRINTING United, Konica Minolta's MGI JETvarnish 3D One is a simple, compact, and affordable digital embellishment press. The new device utilizes components of JETvarnish technology and offers a full spectrum of 2D/3D spot coating and dimensional textures.

A growing opportunity for print service providers is digital printing enhancement: print work that is embellished or enhanced with special effects produced on digital presses or finishing equipment.

Highcon will be showcasing its latest innovations in digital finishing for the folding carton and corrugated segments at drupa 2020. Both the Euclid and Beam product platforms have been enhanced, and the Euclid 5 and Beam 2 will be highlighted throughout the event.

After first investing in digital printing with a Komori Impremia IS29 digital press, Color Ink, a producer of point-of-sales displays and premium packaging, has added a Highcon Euclid III digital diecutting system.

Industry veteran Michael Ciaramella has joined Highcon as the company's VP sales and GM Americas. Prior to joining Highcon, Ciaramella held positions at Microsoft, HP, Scitex, Kodak, and Agfa.

At the 2019 Digital Packaging Summit, MGI and Konica Minolta highlighted the companies' portfolio of digital printing and embellishment equipment. This included MGI's JETvarnish 3D platform and Konica Minolta's Accurio print solutions.

The MGI JETvarnish 3D One represents a major new advancement in bringing digital special effects to the mainstream of the commercial printing, finishing, and packaging industries. The JETvarnish 3D One will be making its international debut this week at PRINTING United, which will be held Oct. 23-25 in Dallas.