Sabine Lenz
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the “paper queen” who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
When Theory Eleven wanted to release a Grateful Dead themed deck of cards, color and intricacy were a must in the packaging.
Helms Workshop captures the eclectic vibe of Austin, Texas, perfectly in its lighthearted and laid-back brand for Alvies Boots.
When the sale of THC-infused products was legalized, St. Paul’s Studio On Fire created sophisticated packaging for this new market.
Take a look at this colorful hot foil stamped and embossed Beatles-themed playing cards set from Theory11.
Colordruck Baiersbronn embraced a now-familiar technology, and a little sleight of hand, to create a one-of-a-kind chocolate box.
The makers of Redbreast Irish Whiskey collaborated with BirdLife to launch this limited-edition Project Wingman Bird Feeder.
For a powerful example of print design, look no further than this attention-grabbing packaging for Kállas First Press Olive Oil.
The “less is more” philosophy of classic sports cars is celebrated in this gift packaging for Cult Car Colors, a line of nail polishes.
This Italian pastry shop changed its brand to promote high quality ingredients and the hand-crafted nature of its unique sweet treat.
When selling a bourbon that pre-dates the Civil War and flowed during Prohibition, you want your packaging to express its rich past.















