Digital Printing Enables Unique Chocolate Boxes
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Every year since 2001 the crème de la crème of the German-speaking confectionery industry have met in Switzerland’s Tessin area for “Tessiner Innovation Days,” where they gather to debate the future of their industry in a region known for its scenic mountain views. Eager to produce a fitting tribute, printing company Colordruck Baiersbronn embraced a now-familiar technology, and a little sleight of hand, to create a truly one-of-a-kind box of scrumptious chocolates.
Starting with 300 gsm (200 lb.) Gmund Colors Food in Chocolate (how very fitting) for the main box, the printer laser cut the lid in such a way as to give the impression of peeking through horizontal blinds, against which a mountain shape – inspired by the event’s logo – seems to hover. Beneath this, the name of the recipient and the event were both added in Gold foil. Note that the in-house design team used digital foiling – which requires no dies – to create these personalized editions. (PaperSpecs PRO members – discover all your digital foiling options in our PROs-Only Foil Guide.)
But wait, what’s that we glimpse through the laser-cut slats on the lid? It looks like several tiny mountains printed in vibrant colors… Hmm, time to investigate!
Lifting the lid unveils 12 individual White cubes nestled snugly inside, each holding a hand-made praline, and each featuring a “mountain top” printed in a different colorful pattern. The cubes are printed with the Colordruck name and are folded origami style without a single drop of glue used – a nice eco-friendly touch.
Set inside the box lid opposite those 12 mini boxes rests a large vibrant print that instantly gives those of us familiar with all the unique digital print options an “aha” moment.
That’s because this larger print is the “seed pattern” used for the random ones we see on the 12 little cube boxes. Colordruck used HP’s SmartStream Mosaic software, which zooms in and out and distorts the original pattern, to create thousands of variations, with no 2 being alike.
But wait a minute – how did we glimpse those tiny boxes through the laser-cut lid on the outside if the big print was in the way on the inside?
A closer look reveals a super-clever sleight of hand has taken place. Removing the artwork, we find that colorful cubes have been printed on the back of it – these were the ones we saw through the slats from the outside. (The patterns are different yet again from those on the individual boxes within.)
And the designers, not being ones to miss a trick, have ensured that the lid snaps shut with the satisfying “plop” of a quality magnetic closure, too!
With its laser-cut craftsmanship and no-2-alike design, this chocolate box is a great conversation starter. It also demonstrates how using cutting-edge techniques can make the recipient of a box of chocolates – or of anything, really – feel as special and unique as the packaging.
This article originally appeared on PaperSpecs.com, an innovative online hub for brand owners and graphic designers who actively spec paper and print and refuse to be limited by short print runs or tight budgets.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.