Xerox Unveils New Brand Identity
The following article was originally published by In-plant Impressions. To read more of their content, subscribe to their newsletter, IPI E-News.
Xerox introduced a new logo and brand identity in a recent LinkedIn post, describing the move as “the next phase” of the company and a foundation for what comes next.
The refreshed brand reflects the combined strengths of Xerox and Lexmark, following Xerox’s recent acquisition of that company, and “reinforces our commitment to delivering greater value, expanded capabilities, and stronger outcomes for our clients and partners,” the announcement said.
In his own post, Xerox Chief Marketing Officer Darren Cassidy called the logo “a clear step into the next chapter,” positioning the rebrand around greater capability, scale, intelligence, and a continued focus on simplifying complex operations and delivering stronger outcomes for clients and partners.
- Categories:
- Business Management - Industry Trends
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited 200 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
