Picture the Perfect Package

Consider this: It might not have taken our ancestors thousands of years to perfect the working wheel if they’d had access to 3D visualization technologies.

Because new designs often incur unexpected problems, a physical prototype is often built to test the appearance and/or function of a new design before starting production. All prototypes have their genesis in two fundamental questions: What will it look like? and, How will it perform? Correctly executed, all prototypes also have in common an ability to speed the design process by enabling marketers, key decision makers, and retail buyers to evaluate new packaging as it will really look and/or perform, prior to committing to any sort of manufacturing process.