Vertis and J.W. Fergusson Form Marketing Agreement
BALTIMORE, Md.—Vertis today announced a five-year contract with J.W. Fergusson, a leading producer of packaging for consumer goods manufacturers, to provide comprehensive premedia services such as file management, color engineering, digital asset management, and project management.
"J.W. Fergusson is in a tremendous growth mode," says Dave Colatriano, senior vice president and general manager, direct mail and premedia for Vertis. "By providing them with Vertis' Total Digital Workflow™ solutions, we are able to deliver production efficiencies while our on-site managers enable J.W. Fergusson to concentrate on its core business."
Through the new marketing agreement, Vertis has placed premedia experts on-site at J.W. Fergusson's Richmond, Va., facility to support all aspects of the packaging production process from concept to completion. Additionally, J.W. Fergusson will be able to offer its clients Vertis' advertising, media, and marketing services, including creative design and photography, premedia, large format display graphics and POP/POS production services.
"Vertis' on-site packaging production experts enable J.W. Fergusson to offer our customers enhanced quality and increased speed to market, while expanding our service offering," comments George Gialenios, chief executive officer of J.W. Fergusson.