TrendWatch Changes Its Name
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The Industry Measure’s market survey reports will include:
• New media: Graphic designers, ad agencies, interactive agencies, and other companies whose primary focus is new media and multi-channel marketing-centric, with a secondary focus on print.
• Creative: Design & Production markets, comprising graphic designers, advertising agencies, corporate designers, and commercial photographers, companies whose primary focus is print, with a secondary focus on Web design and other new media.
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