TrendWatch Changes Its Name
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Although many companies in TWGA’s extensive survey base have been gradually developing and offering these new media services and have been pursuing a multi-channel approach to disseminating content, TWGA’s core focus has largely been on those who work in print media. Going forward, The Industry Measure’s surveys will be focused on tracking new and emerging marketing media like mobile communications, as well as different types of content dissemination, such as podcasting, blogs, and the integration of these media with more established media such as broadcast, the Internet, and print.
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