Before the Box
Communication, planning and new technology are key parts of folding carton production.
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Cory Francer
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"The converter [then] has two choices," says Tralau. "He can make it very cost effective and run the 50 million in January and deliver from stock. But what happens if the brand owner changes the text or color in July? Then half of the stock is wasted."
Tralau says the other major element in the short-run sector is variable data. When constructing folding cartons for the pharmaceutical industry, for example, the boxes may contain the same product, but each one may need to have different information printed on it.
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Cory Francer
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Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.
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