Before the Box
Communication, planning and new technology are key parts of folding carton production.
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Cory Francer
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Packagers and converters understand the "moment of truth," when a text or graphic element found on a product's packaging helps prod a consumer to make a purchase. When it comes to folding cartons, it could also be a uniquely shaped box, a strategically positioned foil stamp, or an attractive varnish.
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Cory Francer
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Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.
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