Before the Box

An important aspect of the finishing process is optimizing tooling costs. Henke explains that among the reasons Mimir Flexo uses rotary dies is that the diecutting can be done for little additional cost, aside from the cost of the die.

"Your press bills at $X an hour," he says. "The setup takes a little longer because you have to put a die in, but once you do that and you're printing and cutting, the diecutting's free."