STATE OF THE INDUSTRY ON THE OFFENSIVE
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Exploring labels' "softer side"
While contending with this year's challenging business climate, converters shouldn't overlook problem-solving resources outside their operation. Dowling, who is currently president of TLMI, emphasizes the importance of "the soft side of the business," e.g., association meetings and trade shows. He points out that knowledge gained from networking, attending events, and mining associations' informational resources can build value for converters' services, lead to better dialogue with customers, and ultimately, generate more sales.
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- Companies:
- Flexographic Technical Association
- Places:
- United States
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