STATE OF THE INDUSTRY ON THE OFFENSIVE
The Freedonia Group study places pressure-sensitive labels' U.S. market share at 54 percent in real terms, a presence that is projected to grow to 59 percent by 2005. "Pressure-sensitive labels have gained some market share back from in-mold labels due to pricing issues," adds Bailin.
Bill Klein, executive director of the Packaging and Label Gravure Association and author of They Built an Industry, emphasizes several technologies—namely heat transfer, in-mold, and shrink tube labels—are poised to apply a little competitive pressure to pressure-sensitive. "Shrink tubes are a key area to watch," he elaborates. "Many used to be pressure-sensitive labels, wet glue-applied labels, or lithograph containers." The shrink tube's appeal, he notes, lies in its ability to provide 360° coverage, offering a "whole package concept" encompassing graphics, information, and promotional material.
- Companies:
- Flexographic Technical Association
- Places:
- United States