Patience, My Dear
A sprint to the finish line has become more of an endurance race. The real question, however, is what rewards await those that complete the course.
RFID has been the “talk of the town” ever since Wal-Mart laid out its expectations to its largest suppliers in 2003—lots of press, lots of hype. Now, it seems as though more participants are asking that famous question posed in Wendy’s® commercials many years ago, “Where’s the beef?”
It is true that the glowing light of RFID has dimmed during the last couple of years—reality has not lived up to the expectations that were created. That doesn’t mean, however, that RFID is no longer something package printers need to consider.
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