Paul Edwards on AI, Digital Print, and Industry Icons

By Linda Casey

This image was created using Adobe Firefly's generative AI features and a provided headshot of Paul Edwards. | Credit: PRINTING United Alliance

Welcome to PRINTING United Expo Intel, the editorial series from Packaging Impressions that gives label and package converters a smart, witty look at the exhibitors shaping the future of custom-printed packaging. This week — Oct. 22–24 — we're live at the PRINTING United Expo at the Orange County Convention Center in Orlando, Florida. With more than 800 exhibitors spread across 1 million sq. ft. of exhibition space, this year’s show is the largest and most immersive in its history.

In this article, we feature Paul Edwards, VP Digital at INX International Ink Co., who shares his thoughts on AI, unforgettable characters, and the innovations converters need to see.

Q: Which trend in labels or packaging do you secretly love?

A: The impact of AI on the implementation rate of digital into labels and packaging is something I love to see.

Q: Who’s the most unforgettable character you’ve encountered at a PRINTING United Expo?

A: I have great respect for Marco Boer — a fount of knowledge in digital print.

Q: If your booth had a theme song, what would it be and why?

A: “Ain’t no stopping us now” by McFadden & Whitehead

Q: Describe a printed label or package that made you say, “whoa”.

A: The personalized packages created by the partnership of Packsize and EFI is somewhat that I would say “whoa” about.

Q: Why should label and package converters stop by your booth at PRINTING United Expo?

A: INX is a leader in cutting edge digital innovation driving future opportunities for converters.

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Linda Casey Author's page

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.

Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.

Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.