Processing. Packaging. Powerful: PACK EXPO Being Held in Las Vegas
Processing. Packaging. Powerful: PACK EXPO Being Held in Las Vegas
Designated pavilions, a newly refined customer-centered approach, and a growing show floor add up to this fall’s most important event
Arlington, Va.—“PACK EXPO Las Vegas will easily be the largest processing and packaging trade show in North America this year,” says Charles D. Yuska, president and CEO of show producer PMMI.
Yuska puts PMMI projections for the September trade show over 1,200 exhibitors; 25,000 attendees; and nearly 600,000 net square feet of exhibit space. “Our initial estimate was 500,000 square feet, but we had to add space to respond to exhibitor demand,” Yuska adds. “Attendees at PACK EXPO can see technology in action, meet face-to-face with suppliers and engage experts in one-on-one conversations. It really is the best place in North America for finding total systems solutions.”
The Sept. 26 – 28 event will introduce processing technologies—and The Processing Zone—to the PACK EXPO Las Vegas show floor. “PACK EXPO attendees are seeking out processing and packaging solutions,” Yuska says. “We know that from our research and the success of the Processing Zone at the PACK EXPO show in Chicago. Bringing Processing to the Las Vegas show floor was a clear choice. Another exciting new feature for 2011 will be the newest PACK EXPO Pavilion, The Pharmaceutical Pavilion.”
The specialty area will be a hub of pharmaceutical processing and packaging solutions providers, and will serve as a clear, easy-to-find starting point for attendees searching for pharmaceutical solutions. It’s also an example of PACK EXPO/PMMI’s dedicated approach to customer service.
Customer-centric Approach
“Excellent customer service is critical, and PACK EXPO has always made it a priority,” Yuska says. “Now we’re kicking it up a notch. It’s not just about service, it’s about attitude, a ‘customer-centric’ strategy that means examining all aspects of the show— down to the floor plan—to give attendees and, by extension, exhibitors the greatest possible return on their trip to PACK EXPO.”
Pavilions help achieve that goal, because they give attendees focal points for their various needs.
“PACK EXPO is dedicated to bringing processing and packaging solutions to attendees—and making it easy to get started on the show floor,” Yuska says. “We are making it easier for the attendee who needs to design, package and brand a product to easily find the right solutions providers.”
Attendees will enjoy the benefits of five PACK EXPO pavilions:
The Pharmaceutical Pavilion
This new pavilion brings PACK EXPO exhibitors with pharmaceutical-specific solutions together into a focused, convenient area. Expect to see the kind of innovations PACK EXPO delivers best, with solutions that include safety and security, product protection, anti-counterfeiting and dosing convenience.
The Processing Zone
Innovative processing solutions for the food and beverage industries are in the spotlight—but they’re only the beginning. Throughout the exhibit halls, attendees can expect to find processing solutions on display with one of every four PACK EXPO exhibitors.
The Confectionery Pavilion
Candy and snack producers will find the innovations that answer their processing and packaging challenges at The Confectionery Pavilion. They will find solutions dealing with greater flexibility in equipment, reductions in changeover time, new ways to maximize convenience and guarantee freshness.
The Reusable Packaging Pavilion
See how choosing reusable pallets, hand-held containers, bulk containers, dunnage and other transport packaging solutions can raise productivity, profitability, and sustainability. Attendees can learn how to lower shipping and labor costs while enjoying better product protection and a more efficient flow of goods through distribution channels.
The Brand Zone—Containers and Materials that Shape Winning Brands
Attendees can find the latest advances in package design for glass, plastic, metal and paperboard packaging, decorating and labeling techniques, the latest ideas and the newest materials. The Brand Zone puts the spotlight on packaging technologies to help open innovation executives and brand managers launch new products.
“Pavilions are only one component of the customer-centric approach PACK EXPO is taking,” Yuska says. “It really is all about helping attendees and exhibitors connect in ways that further everyone’s business goals. We want our customers to glean as much value from their time as possible, and we’re working to make that happen.”
Registration, housing and a chance for a free hotel stay are live at Packexpo.com. Register to attend PACK EXPO before April 29, and you’ll be entered into a drawing to win a complimentary hotel stay at a Las Vegas hotel during PACK EXPO. Only five winners will be chosen.
For more information about PACK EXPO International 2010, visit www.packexpo.com.