Processing. Packaging. Powerful: PACK EXPO Being Held in Las Vegas
Processing. Packaging. Powerful: PACK EXPO Being Held in Las Vegas
Designated pavilions, a newly refined customer-centered approach, and a growing show floor add up to this fall’s most important event
Arlington, Va.—“PACK EXPO Las Vegas will easily be the largest processing and packaging trade show in North America this year,” says Charles D. Yuska, president and CEO of show producer PMMI.
Yuska puts PMMI projections for the September trade show over 1,200 exhibitors; 25,000 attendees; and nearly 600,000 net square feet of exhibit space. “Our initial estimate was 500,000 square feet, but we had to add space to respond to exhibitor demand,” Yuska adds. “Attendees at PACK EXPO can see technology in action, meet face-to-face with suppliers and engage experts in one-on-one conversations. It really is the best place in North America for finding total systems solutions.”
The Sept. 26 – 28 event will introduce processing technologies—and The Processing Zone—to the PACK EXPO Las Vegas show floor. “PACK EXPO attendees are seeking out processing and packaging solutions,” Yuska says. “We know that from our research and the success of the Processing Zone at the PACK EXPO show in Chicago. Bringing Processing to the Las Vegas show floor was a clear choice. Another exciting new feature for 2011 will be the newest PACK EXPO Pavilion, The Pharmaceutical Pavilion.”
The specialty area will be a hub of pharmaceutical processing and packaging solutions providers, and will serve as a clear, easy-to-find starting point for attendees searching for pharmaceutical solutions. It’s also an example of PACK EXPO/PMMI’s dedicated approach to customer service.
Customer-centric Approach
“Excellent customer service is critical, and PACK EXPO has always made it a priority,” Yuska says. “Now we’re kicking it up a notch. It’s not just about service, it’s about attitude, a ‘customer-centric’ strategy that means examining all aspects of the show— down to the floor plan—to give attendees and, by extension, exhibitors the greatest possible return on their trip to PACK EXPO.”
