Mobile Marketing for Packaging at Pack Expo
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The interactive feature represents the second part of Project 2020: The Consumer Experience, sponsored by DuPont. Prototypes of packages of the future as envisioned by the package design and development community will also be displayed in The Brand Zone.
“When packaging delivers a great experience, consumers remember it. That hasn’t changed. What has changed is what’s included in the experience. Today, an increasing number of brands are extending that ‘great experience’ beyond convenience and functionality to include interactive and mobile technologies that truly engage consumers—even after they’ve left the store,” says Charles D. Yuska, president and CEO of PMMI, the sponsor and producer of PACK EXPO.
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