Mobile Marketing for Packaging at Pack Expo
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Iconoculture has scheduled four presentations daily from Sunday, Oct. 31 through Tuesday, Nov. 2. Three presentations are slated for Wednesday, Nov. 3. Registration is not required to attend the presentations, but seating will be available on a first-come, first-served basis.
Bringing the Apps to Life
“Retailers are pushing brands to create engaged shopping and alternative use-occasion experiences,” says David Luttenberger, CPP, VP, Packaging Strategist at Iconoculture. “Brands bold enough to tap the power, pizzazz and intuitive functionality of augmented reality and mobile marketing for packaging will be those with the most meaningful connections to consumers in the coming decade.”
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- Charles D. Yuska
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