Openness, Connectivity, Productivity
Progressive package printers are finding new ways to open new levels of communication with their customers and attract new business. Digital workflows—and the Internet—are helping.
ADVANCED DIGITAL WORKFLOWS, sporting Internet collaborative tools, are significant time savers for prepress departments—and are targeting the package printing environment with fervor.
Gee Ranasinha, director of marketing at Dalim Software, reports one way a package printing operation can differentiate itself from its competition is by offering its customers the advantages of a more digitized workflow and online collaborative services.
One such workflow is the DALiM MiSTRAL PACK, which provides converters a complete view of their entire prepress production. It also offers converters the ability to plan, softproof, nest, and automate a number of jobs. It is totally customizable and the interface remains very intuitive.
DALiM MiSTRAL PACK also automates the communication between a company's various production departments such as prepress, customer marketing, and planning. After the workflow generates a file that is automatically made available, it can trigger an e-mail message to the customer to check and confirm the job online.
"The Internet provides the communications backbone to provide information globally, providing the communications channels for DALiM MiSTRAL PACK. This allows clients, brand managers, printers—whoever—worldwide, to view at any time and from wherever they are, the state of progress of their packaging projects, in real time," reports Ranasinha. "As deadlines become ever tighter, customers want the ability to track their production themselves, 24/7, rather than relying on customer service."
The power pack
Prinergy Powerpack is Creo's automated workflow for package printing. It is a fully-integrated and automated workflow management system designed specifically to meet the unique needs of offset and flexographic converters and trade shops. Based on the Prinergy technology infrastructure and open industry standards such as Adobe Extreme, PDF, JDF, PJTF, and Oracle, Prinergy Powerpack creates a predictable and reliable manufacturing process that automates steps, reduces errors, and streamlines operations.