A New Window of Opportunity for Digital
While flexible packaging has been traditionally entrusted to conventional processes like flexography and rotogravure, the increased popularity of the format, its versatility and a need to run more jobs faster is fueling the need to print more flexible packaging jobs digitally.
Digital on the rise
“Converters have been forced to respond more quickly to lead time on orders, and newer designs,” explains Roy Oomen category manager for the HP Indigo 20000, a wide-web digital press intended for the flexible packaging market. “More packaging is shifting from rigid to flexible, with brands deciding to use new vehicles for delivery to consumer.”
Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.