Proving Yourself in a Sustainable World

When it comes to operating sustainably, several phrases come to mind: practice what you preach; don't ask anyone to do what you wouldn't do yourself; put your money where your mouth is; and more. Take a look at Wal-Mart. It sought to be a leader in sustainability and came up with its own scorecard and basically said, "Fine, to be sustainable, we need less packaging." When an organization with that kind of clout makes a decision to go in a direction, it's almost impossible not to follow its lead.