MeadWestvaco Develops Wine Multipack
ATLANTA, Georgia—MeadWestvaco, a developer of multiple packaging solutions, recently partnered with Tetra Pak, a food and beverage processing and packaging company, to create consumer-friendly multipacks for wine in Tetra Prisma containers. MeadWestvaco’s Cluster-Pak wrap-style carton was chosen to showcase the unique, octagonal shape of the Tetra Prisma container and made its market debut for an array of wine brands earlier this year. Currently sold in the United States for brands such as Three Thieves, MeadWestvaco’s multipacks for wine hold four, 250 ml Tetra Prisma single-serve containers and provide consumers with the portability and easy storage they desire.
“MeadWestvaco and Tetra Pak have a long history of creating exceptional packaging that meets both the needs of our customers and the consumers,” says Jeff Kellar, vice president of strategic business development at Tetra Pak. “With consumers drinking more wine than beer for the first time in the United States, it is only natural that we offer a multi-pack of single-serve wine containers for easy consumption and on-the-go portability. We drew on MeadWestvaco’s expertise to deliver an innovative multipack design and are excited about our packaging partnership to create a brand new product offering in the wine category.”
The migration from glass bottles to single serve tetra packs and other boxed wine was initiated several years ago when wine manufacturers began seeking a more affordable packaging alternative that would help alleviate spoilage and breakage, as well as provide for easy transport and consumption. Many vintners turned to the flexible, shatter-proof packaging from Tetra Pak and its sterile filling and sealing process that preserves the integrity of any wine at a fraction of the cost of glass. Since then, boxed wines have grown increasingly popular, and value-added packaging such as MeadWestvaco’s multiple-packaging solutions and aseptic packages from Tetra Pak, are helping wine producers differentiate themselves on store shelves.